Joey grew up in a historical African American neighborhood called Rondo during the 1940’s. On his weekly Saturday adventure with his grandpa, he learns about the rich cultural heritage of his community and the power of entrepreneurship. Rondo was a thriving African American community with doctors, lawyers, dentists, restaurants and retail shops. Joey and Grandpa Johnson’s Day in Rondo serves as a source of inspiration for young entrepreneurs to make a difference in their communities.