Every sneaker has a story. There are very few who know this more than Boston’s own Sherike Morris. Growing up in the city’s Dorchester area, he had a special passion for sneakers which lead him to work at various sneaker stores on the retail side and eventually guided him to open GC Skateshop, making him one of only a handful of skate shop owners in the entire City of Boston. At GC, Rike held corporate accounts with Nike, Adidas, and many other major sneaker & apparel companies. RIKE KNOWS is paying homage to a childhood hero Bo Jackson and an era that inspired a lifelong passion. Bo Knew but RIKE KNOWS.
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