The Branding Guide Workbook

ISBN: 979-8-218-53694-7
By: Pickard-Jones, Phillip

ABOUT THE BOOK

"The Branding Guide Workbook" is a comprehensive resource designed to assist small business owners, freelancers, and entrepreneurs in building a strong and effective brand. The workbook breaks down the complex process of branding into manageable steps, covering essential topics such as brand identity, strategy development, communication, and implementation. It includes practical exercises, real-world examples, and expert advice to help users define their brand's mission, vision, values, and unique selling proposition. The guide also emphasizes the importance of consistency in brand messaging and visual identity across various platforms. With a blend of educational insights and a touch of humor, this workbook aims to make the journey of branding both informative and enjoyable.

ABOUT THE AUTHOR

Phillip Pickard-Jones

Phil Pickard-Jones is an experienced educator and branding specialist with a passion for helping small businesses, freelancers, and entrepreneurs succeed. With a background in higher education and graphic design, Phil has dedicated his career to teaching and guiding individuals through the complexities of branding. He has served as an assistant professor and tutor, bringing a wealth of knowledge and a unique educational perspective to his work. Phil's expertise lies in small business branding, and he has a proven track record of assisting clients in creating strong, memorable brands that stand out in the marketplace. His approach combines practical advice, real-world examples, and a touch of humor, making the branding process accessible and engaging. Contact Information: Website: https://OregonGraphicDesign.com Phone: 503.915.8472 Phil Pickard-Jones continues to share his knowledge and experience through workshops, consultations, and his written works, helping businesses build brands they can be proud of.