The Virtue-Driven Business (deluxe edition)

ISBN: 979-8-218-87267-0
By: Carneal, Chris

ABOUT THE BOOK

What if your company’s culture was its greatest competitive edge? The modern business landscape is littered with hollow mission statements and performative values. The Virtue-Driven Business offers something radically different: a return to timeless virtues. Chris Carneal draws on two decades of experience building and leading America’s largest school fundraising company. He shows how six core virtues—Gratitude, Wisdom, Care, Courage, Grit, and Celebration—create business cultures where people flourish, teams do their best work, and clients feel genuinely valued.

ABOUT THE AUTHOR

Chris Carneal

Chris Carneal is a husband, father, leader, and business owner based in Atlanta. He and his wife, Lyndie, have four children. Chris is Founder and CEO of Booster, a company on a mission to strengthen America’s schools. Since 2002, Booster has raised more than $1 billion for schools across the nation. Chris is also the founder of Virtue Village, a 60,000 square foot private workspace north of Atlanta. Virtue Village is home to leaders who believe work can be a powerful engine that enhances the lives of others. Learn more about Chris or say hello at chriscarneal.com.