Sales, Shoes, Success

Sales, Shoes, Success

From Oxfords to Enterprise: Architecting High Performance

ISBN: 979-8-3507-6838-1
By: Thatcher, Sheevaun M.

ABOUT THE BOOK

Run sales enablement like a business. Your executives want a return on their investment. Your managers need support that holds up in the field. Your sellers need content and coaching they can use in their next customer conversation. Sales, Shoes, Success gives sales and revenue enablement leaders three frameworks for connecting those needs: ACTS for the operational foundations, the INVEST Triangle for investment and organizational partnerships, and COACH for leading people and designing programs around the customer. Learn how to get content used, build productive partnerships with frontline managers, and measure the business outcomes of your work. A ninety-day starting plan helps you choose priorities and begin applying the frameworks.

ABOUT THE AUTHOR

Sheevaun M. Thatcher

Sheevaun M. Thatcher is a revenue enablement leader, executive coach, and founder of Thatcher Consulting Group. She has held enablement leadership roles at Demandbase, Salesforce, and RingCentral, building on a career in sales, presales, solution engineering, and training. A founding member of the Revenue Enablement Society, she has received two lifetime achievement awards and an Enablement Mentor of the Year award. Her work centers on helping leaders build programs that managers and sellers can put into practice. And her Oxford shoes are hard to miss.

Thatcher, Sheevaun M.